Rozy WIKI (PROFILE)
Rozy was born to represent the MZ generation, which is considered the most influential trendsetter group in South Korea. Her personality, values, appearance, and hobbies were carefully selected to showcase a lifestyle that entertains her audience.
Rozy runs her own Instagram page and has over 90,000 followers. Additionally, she has received more than 200 sponsorships and is expected to make over 1.5 billion Korean won this year. These partnerships include renowned brands like Calvin Klein, Maison Margiela, Hera Beauty, and her notable collaboration with the prominent South Korean company Shinhan Life Insurance, where she serves as a model.
She works as a singer, model and DJ, and is also an advocate for sustainability: posts about environmental protection are a regular feature. Rozy was appointed an ambassador of Busan Expo, alongside Squid Game’s Lee Jung-jae and K-pop megaband BTS.
Rozy shares a variety of interests, such as a love for travel, modeling, yoga, and adventurous sports. This makes her a relatable and versatile online personality.