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4. Sunisa Lee – Gymnastics (Auburn University)
- Estimated NIL Earnings: Around $1.3 million
- Highlights: As an Olympic gold medalist, Lee’s transition to collegiate gymnastics has been accompanied by lucrative endorsement deals, enhancing her financial portfolio.
3. Angel Reese – Basketball (LSU)
- Estimated NIL Earnings: Approximately $1.4 million
- Highlights: Reese’s on-court prowess has attracted endorsements from Reebok, Amazon, Bose, Coach, and others. She was featured alongside Livvy Dunne on the cover of Sports Illustrated’s Money Issue.
2. Caitlin Clark – Basketball (University of Iowa)
- Estimated NIL Earnings: Over $3 million
- Highlights: Clark’s dynamic performances have led to deals with Nike, Gatorade, State Farm, and more. She became the first college athlete to be a spokesperson for State Farm, appearing in national commercials.
1. Olivia “Livvy” Dunne – Gymnastics (LSU)
- Estimated NIL Earnings: Approximately $9.5 million since 2021
- Highlights: With over 13 million followers across platforms, Dunne has become a social media sensation. Her partnerships include Vuori, American Eagle, and Body Armor. She also launched the Livvy Fund to support fellow female athletes in navigating NIL opportunities.
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